Every industry including insurance, over
the last decade, has been adopting mobile technologies to improve customer
engagement and expand their self-service channels to lower operational costs.
With the increase in smartphone usage, all organizations have been rapidly
developing mobile apps as extensions to their transactional systems and
distribution network.
Here are a few fascinating stats:
- The number of smartphone users is estimated to reach 222.9 million by 2017 in the US alone.
- Around 68% of American adults own a smartphone.
- More than 45% of internet users prefer smartphones to search for products and services.
