Prime KI Software solutions Leverage Mobile for an Effective Retailing in the Omnichannel Environment

Mobile devices such as Smartphones, Tablets, and iPads are so integrated into our lives that we made them predominant part of our life. We demand more options that personalize what we do in our daily life and expect mobile devices to provide that personalization pertaining to our expectations. We can use our smartphone that is always in our pockets to buy anything we want from anywhere. Mobile devices have been simplifying everything in our life; it implies even for organizations that always strive in simplifying their operations and improve business in an effectual way.

Mobile and OmniChannel Retailing

Retailers sell their products to customers through multiple channels to earn a profit. Retailers should make sure that their customers’ shopping experience as amicable as possible; otherwise, they have a risk of customer attrition.

Retailers can leverage mobile to enable customers to purchase what they want when they want from the channel of their choice. Mobile has become the bridge that links up customers and retailers either offline or online.

Mobile is growing and forward-thinking retailers are looking at ways to use mobile to increase sales, bring customers into stores, or to enhance the experience when people are shopping.

Retailers are looking at the possible ways to use Mobile and OmniChannel to provide their customers with a unified and seamless shopping experience.

Mobile – Not Just To Purchase a Product

As per a recent survey, it is estimated that 145 million U.S people use their mobile devices for shopping on a regular basis. But, only half makes purchases through mobile devices. With this, it is evident that shoppers use mobile devices, not just to purchase products. Shoppers use their mobile devices to find out product details and similar products, compare prices and get coupons. Therefore, Mobile has become the impetus behind how purchase decisions are made.

Mobile is now the new driving force for an effective retailing in the OmniChannel environment. Retailers can provide a compelling, unified and seamless shopping experience across channels to customers using Mobile. The number of examples that support the above statement has been proliferating.

When customers are in retailers’ stores, they can access their mobile accounts and make mobile payments; thus, retailers are enhancing customers’ convenience with flexible options as offerings.

Retailers are now recognizing their customers’ presence when they are near to their stores with their apps using “GPS”. They send alerts such as offers or discounts to customers that can pitch sales.

Consistent Shopping Experience with Mobile Omnichannel Retailing

OmniChannel retailers should facilitate the same source of product information across channels to be loyal to customers. Providing consistent customer experience across all retail channels is vital and retailers’ actions such as inventory management, promotion, and marketing activities should also be consistent.

Customers prefer their mobile devices to make pre-order and post-order conversations mostly and buy products from retailers themselves. Therefore, data about customer behavior and preferences extracted through mobile plays vital for seamless order fulfillment. So, retailers can deliver trusted, consistent and unified shopping experience using Mobile OmniChannel retailing.

About Prime

Prime KI Software solutions is a global, technology services company situated in Hyderabad India, and headquarters in Pennsylvania, United States. Our organization is renowned for providing innovative IT solutions to clients around the world in the best possible ways. 

We are well-equipped with most recent technical aspects of the digital platform however Healthcare, Insurance, and Finical Services are few among the top of the line services followed by cloud service, mobility solutions, salesforce, and devops. The agility of our workflow is our strength, and a firm approach to the client requirements makes us stand different in the industry. We are a group of enthusiasts and believe in bringing visions to life.